Gray Tribe

gray tribe noun

grā | trīb

1  : You’re young-ish
        a :  ( < 40 yrs)

2 :  You think seniors are. . .
        a :  the greatest thing ever (no that’s not a weird thing! okay, it is kind of weird, but weird is better than basic), OR
         b :  okay, but you love(d) your grandparents and thought they were amazing, OR
         c :  a group of people you never paid attention to, but now you’re kinda intrigued  

3 :  You want to be a part of something different and the first to know about events and other ways to connect with like-minded peeps  

4 :  You’re a social cause warrior and social media is your drug of choice

5 :  Cash is tight (PREACH!!!), but know your voice can be as powerful as Venmo 

6 :  You love getting free stuff, like a t-shirt *spoiler alert* 

Sign up to be in the Gray Tribe

Make a difference


Seniors have been forgotten for too long…
Forced into the shadows.
Made to be irrelevant.
Cared for, but not cared about.
WE (Millennials and Gen Z) need to step up to change this, not only for today’s Grays, but for us too— because Gray is Us Tomorrow.

Three Easy Steps

Show how different generations can admire and inspire the other by taking the IconAgeOverChallenge:

♥ Step 1: Grab a Senior (grandparent, friend, neighbor) and some girlfriends.

♥ Step 2: Have the Senior Ladies dress up like an under 40 celebrity they admire (give them some ideas if they're stuck!), and you (the Millennial gals) will dress up like a Senior Celebrity you admire (think Maggie Smith, Iris Apfel, Dolly Parton, etc.). Make sure you work in any items/props that represent your celebrity: heavy jewelry, glasses, hats, curly wigs, etc.

♥ Step 3: Snap a pic and post it to Instagram with the hashtag #IconAgeOver

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