We are Young(ish).
We are Senior-obsessed.
We are a Movement.
We love Gray because
Gray is Us, Tomorrow.

JOIN THE MOVEMENT

3 Ways to 💗 Gray

GRAY GIVER

GRAY TRIBE

GRAY CONTRIBUTOR

So What? Why Should You Care or Get Involved in the Movement?

Did you know that there is a ‘beef’ between Millennials and senior citizens? If you missed the Forbes 2014 article you can get the scoop by reading Shelly’s recap of that article in her own words and why she is passionately building a movement of awareness for elder care and inter-generational awareness. Read the article, understand better how we can spark change, and how you can be a part.

Read that article here

Keep in the Know

Stay current with senior issues and all the fun happenings here at Love of Gray!

Make a difference

DO AN ICON AGE-OVER!

IconAgeOver

Seniors have been forgotten for too long…
Forced into the shadows.
Made to be irrelevant.
Cared for, but not cared about.
WE (Millennials and Gen Z) need to step up to change this, not only for today’s Grays, but for us too— because Gray is Us Tomorrow.

Three Easy Steps

Show how different generations can admire and inspire the other by taking the IconAgeOverChallenge:

♥ Step 1: Grab a Senior (grandparent, friend, neighbor) and some girlfriends.

♥ Step 2: Have the Senior Ladies dress up like an under 40 celebrity they admire (give them some ideas if they're stuck!), and you (the Millennial gals) will dress up like a Senior Celebrity you admire (think Maggie Smith, Iris Apfel, Dolly Parton, etc.). Make sure you work in any items/props that represent your celebrity: heavy jewelry, glasses, hats, curly wigs, etc.

♥ Step 3: Snap a pic and post it to Instagram with the hashtag #IconAgeOver